BenFab is a full-service metalwork manufacturer that designs, fabricates, finishes, and installs railings, stairways, balconies and many other kinds of metalwork products. The company asked BD+C for a new brand identity to better convey their core mission.

We developed a unique “angled” logo that serves to visually communicate the company’s versatility and company’s ability to meet fabrication challenges. The logo also serves as an effective platform their tagline.

BenFab rolled out its new logo on business cards and in an email announcement that we created.

With the new day comes new strength and new thoughts.
-- Eleanor Roosevelt.