Successful Partnering Is Always a Win-Win

I’ve long admired Stephen Covey’s 7 Habits of Effective People – particularly his habit of “thinking win-win,” which means, simply, creating relationships in which everyone benefits.

For more than 30 years, BD+C’s success and growth has been sustained by that philosophy.

When I started out, I knew a lot about graphic design, and very little about some other things that are very important. Like how to run a business. And how to transition myself and my clients from print to digital. So, I made a pivotal decision: I would seek out experts who shared my values and create partnerships that would be beneficial not only to my business and my clients, but also to my partners’ businesses.

It was the best decision I ever made.

Over the years, I’ve created mutually rewarding partnerships with talented creative types – artists, designers, writers, photographers, and videographers – as well experts in branding, marketing communications, employee communications, employee engagement, and SEO (just to name a few).

One of my most valuable relationships is with WBENC, an organization dedicated to empowering women business owners to succeed. Through this partnership, I gained invaluable skills and connections, and had the opportunity to mentor fellow women entrepreneurs. And, as if all that wasn’t reward enough, next week in Houston I will humbly accept the organization’s highest recognition – the WBE Star Award.

In my remarks, I should probably thank Dr. Covey for teaching me that the best partnerships are those in which everyone wins. I wouldn’t be in business today without them!

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