One of our leading clients, United Phosphorus, Inc. (UPI), a premier supplier of crop protection products and plant technologies, approached us with an idea for an app that would grant their customers easy access to all of the information they need to identify the best water treatment options for their small lakes and ponds.

To bring their idea to life, we built a responsive website that could be used on a smartphone – a cost effective option that provided all the functionality needed. The user-friendly website, which functions just like an app, allows UPI Aquatics customers to identify the weeds or algae they need to treat – or to upload a photo for guidance from the UPI team – and to calculate the amount of treatment materials they’ll need based on the size of their small lakes and ponds.

Once the app was ready, we helped UPI Aquatics promote this great new tool – which included the development of an engaging one-minute video and a handy QR code. UPI Aquatics customers are enjoying the easy access to the answers they want, and UPI is enjoying yet another way to spark new conversations and to provide on-target, customized solutions.

Design is not just what it looks like and feels like. Design is how it works.
— Steve Jobs