One of our key clients, INTEGRITY MANAGEMENT CONSULTING (INTEGRITY) was facing a very tight deadline of reinventing its branding before an important convention—to help them better target potential federal customers and recruits among the attendees. That meant an enormous load of work had to be accomplished on a very short timetable—something INTEGRITY prides itself on when working for its clients. So does BD+C.
Our approach was to keep it clean, simple and powerful. Graphics were striking, and messages were direct—giving INTEGRITY a distinctive presence with show-stopping appeal. The campaign captured the solidity and dynamism of this fast-growing business—and helped our client pick up increased government contracting work. (And we don’t mind saying that the ad series earned two MarCom Awards.)