Orbit Software's BusBoss transportation management software creates more efficient and cost-effective strategies for school bus transportation departments with easy to use, up to the minute routing and tracking programs—and ultimately, helps every kid get home safely from school.

We were asked to create a fresh new look for the BusBoss marketing materials, including a series of graphics that illustrate the range of programs in the software suite. Our challenge was to communicate the function of each program with an attractive visual that would also serve as a stand-alone smart phone app icon. So, in this case, we had to think small in terms of graphic size, but win big in terms of our ability to clearly spotlight the breadth of BusBoss’ capabilities.

As the program grows, Bosha Design +Communications continues to add fresh new graphics to the BusBoss family of products.

I never think of myself as an icon. What is in other people's minds is not in my mind. I just do my thing.
— Audrey Hepburn