Big companies are filled to the brim with great ideas—but the bigger the company, the bigger the challenge in effectively leveraging those ideas across businesses and departments. Our largest pharmaceutical client recently asked us to help promote a new internal networking tool called “AskMe” to help bridge the idea-sharing gap in its Supply Chain organization. Using creative story-telling, we helped the audience latch onto the benefits of the AskMe system—for both individuals and the company. We also helped Quality leaders effectively promote the tool—and share tangible success stories with their teams.
Employee participation in AskMe spiked as the campaign progressed—and the system is now a trusted venue for virtual brainstorming and knowledge sharing around the globe.